Wednesday, August 26, 2020

New Religious Movements Religion Free Essays

At the point when examined, thought about, and investigated, each religion †however said to be essentially comparable in that all accept and love a divine being/divine beings †is really not quite the same as one another in numerous regards. Before handling assorted varieties be that as it may, it is smarter to begin with likenesses. Numerous individuals see all disciples of any religions share at any rate certain shared traits, for example, recorded roots, rehearses/ceremonies, and conventions. We will compose a custom exposition test on New Religious Movements Religion or then again any comparable theme just for you Request Now At the end of the day, to be viewed as strict, one must be a supporter of a specific type of custom/practice recommended by an originator or master, an admirer or adherent of a divine being †whatever or whoever that god may be. When taken a gander at the surface, this may be valid. Nonetheless, looking carefully and searching out the subtleties, one can discover genuine decent varieties. For instance, for a Jew and a Muslim, Christianity is a religion spoken to by Vatican and the pope as its delegate. To the eyes of these two, no distinctions at all are recognized between a sincere Roman Catholic and a Protestant and a Mormon. Obviously when explored, stamped contrasts rise to the top and the underlying apparently brought together likenesses are no more. All things considered, contrasts are underscored each time there happens en route a deviation from the basics of any religion. Throughout the entire existence of Christianity alone, factions are either a deviation or an arrival to its underlying foundations (Adherents.com, 2007). Impacts of Religious Pluralism Post your reaction to this inquiry: What impact do you figure strict pluralism and the interfaith development will have on the eventual fate of sorted out religion? Clarify your answer. Strict pluralism and interfaith development are as of late pushed by defenders from various religions with certain political points. For example, during Holy Week in 1971, there were numerous shows led by various strict gatherings to voice their antiwar fights. Teacher Robert McAfee Brown of Stanford University was among those captured for hindering the route to a draft board office in Berkeley, California. He said he decided to lecture his lesson â€Å"not in a congregation however on an asphalt, not with words yet with a deed† (Microsoft Encarta, 2007). In spite of the fact that there are sure advantages to it as far as rights, there are likewise drawbacks and incalculable harms that may have made ready for additional disarray later on. In what ways has finding out about world religions affected the manner in which you think about religion? For what reason is it critical to find out about other peoples’ convictions and mentalities? In what capacity will you use this data later on? Information on World religions Information on the various religions of the world and their adherents’ convictions and practices is important for a superior comprehension of various people groups and societies. Strict resistance implies distinctively when taken in the light of this undertaking. The capacity to comprehend world religions and acknowledge individuals as a result of their various influences and convictions mean a progressively empathic and sympathetic position towards any gathering, ethnic or strict array. The individuals who vary from us won't be viewed as foes, which regularly have become a typical encounter (Adherents.com, 2007). Reference: ________ Major Religions of the World Ranked by Number of Adherents, 2007. Recovered March 11, 2008 http://www.adherents.com/Religions_By_Adherents.html ________ Microsoft Encarta. 2007. Step by step instructions to refer to New Religious Movements Religion, Essay models

Saturday, August 22, 2020

Financial Market in Abu Dhabi Essay Example | Topics and Well Written Essays - 1000 words

Monetary Market in Abu Dhabi - Essay Example The worldwide situations where the systems have been executed to build up the money related markets have changed definitely as a result of the general monetary emergency. Be that as it may, the GCC (for example the Corporation Council of the Arab States in the Gulf Region) gets an opportunity to prevail with regards to building up the money related markets and subsequently advancing their seriousness. Financial condition in the GCC showcase is bolstered by the region’s riches because of their high oil and gas supplies. The previous hardly any long stretches of monetary strife have likewise called attention to the difficulties and the need to a greater and progressively compelling and develop money related markets. There are an enormous number of basic components which will decide the advancement prospect identified with the money related markets in the Gulf locale in the following barely any years (Deutsche Bank AG, 2012). ... Abu Dhabi: Leading in the Middle East locale in regard of the Investors Confidence Abu Dhabi is seen as a passageway for the majority of the financial specialists in view of its area, the monetary strategies which are business neighborly in nature and furthermore the advances in various areas. As indicated by the speculators, they are certain that the money related market of this nation is perhaps the best choice where they can make ventures. Joined Arab Emirates is driving the Middle East district regarding picking up the investor’s certainty. Abu Dhabi has gotten one of the top goals for making venture. It will keep on growing on account of its positive experience, astounding exhibitions and the fascination of the new speculators in putting resources into its budgetary market. Abu Dhabi Financial Market United Arab Emirates recently had a casual securities exchange from the year 1986 with in excess of ninety recorded organizations recorded in this securities exchange and exc hanged from here. Be that as it may, the exchanging was confined to portions of just 32 to 36 organizations in light of the fact that the portions of the vast majority of the organizations were held by government or high total assets people. The casual market of United Arab Emirates existed before the foundation of the Abu Dhabi Stock Exchange (ADX) in Abu Dhabi and Dubai Financial Market (DFM) in Dubai in the year 2000. Abu Dhabi Securities Exchange was built up on fifteenth November 2000 by the Local Law No. (3) 2000. It was set up as one of the legitimate elements with independent status. Abu Dhabi Securities Exchange has the legitimate authority of building up branches and focuses outside the Emirates of Abu Dhabi. As of now, ADX has its activities in Ras al Khaimah, Sharjah and Zaayed City and

Thursday, August 20, 2020

Pepsi Cola Brand Architecture

Pepsi Cola Brand Architecture Pepsi Cola Brand Architecture Home›Marketing Posts›Pepsi Cola Brand Architecture Marketing PostsPepsiCo’s brand portfolio is made by hundreds brands in nearly 200 countries around the globe. PepsiCo is involved in soft drink but also in other product such as snacks. The firm’s main brand is Pepsi-Cola, which is well known all over the world thanks to its long history of 100 years. The company owns other divisions such as Frito-Lay that are continuing to grow snacks all over the world. Tropicana Products is another division of PepsiCo which is committed to produce and market fruit juices. Quaker Brands are a wide range of healthy food choices whereas Gatorade is a division involved in sports nutrition research. It can be seen that PepsiCo’s brand portfolio includes plenty of brand but not all of them are related to soft drink (Bremner, 2006).Pepsi produces a range of food staffs which are a total of about 20 beverages with Pepsi-cola and 7Up being a amongst it highest selli ng brands in the United states common amongst persons of all ages. Gatorade is now a beverage brand which came about after the merge of PepsiCo and one of its competitors the name however still remained despite it being produced by a different company and also in this was Tropicana (Byrnes, 2010). The other division is that of the food and snacks such as Mirinda, Kurkure; Red Rock including a number of others all which are distributed all over the world.A sub brand can allow a master brand with too broad an appeal to access niche segments. For example, Pepsi with hit huge, broad brand basically hit a wall and needed to create sub brand around the Pepsi (John, et al. 1998). By this it means that Pepsi as a beverage grew from the competition from which it received and this prompted it to come up with new products to counter it.   Coming up with sub brands makes it easy to have more identity to the main by also having a huge range to pick from and increase purchase of its products (Bre mner, 2006).Examples of companies with strong brands that are wary of brand cannibalization are Coca-Cola and Pepsi Co. Besides being amongst the top brands, when venturing into other sectors of the business, they come up with new brands rather using the same names for all. This way, the business expands on an array of products by having a novel item at all times. Brand extension this is the way in which a company decides to adopt different market in a new category other than one that is used often and can be good for the creation of stability and worth of the company (Bremner, 2006). The above part shows ways in which in venturing other markets one does not take up the same name but is best to have a different name.The company’s branding systems has enabled the company to penetrate to different parts of the world (Keller, Aaker, 1992). The core similarity between Pepsi and Coca-Cola on branding lies on the companies’ deployment of hybrid system in marketing its products around the globe (The Editor, 2010). However, Pepsi employs unitary mode of brand architecture where marketing of its products reflects the company image through the established marketing techniques by the corporate (James, 2006). The fact that the company has managed to establish a brand system in various countries that it operates indicates its strength in creating a unified mode of operations identi9fied with the company. The promote establishment of a harmonizing organizational culture that reflects structure established in various institutions to propel sale and the entire company to greater heights.The hybrid system in the market is one that aims at venturing all markets and getting what is best in a competitive market. The marketing also involves marketing by having in their refrigerators only their respective brands of products and in this way maintain a healthy and competitive environment. Having as many distribution outlets as possible is enough to create a venture that is more suited to the customers’ convenience (Humperson, Quandt, 1980). This also includes the involvement of a strategic advertisement of using different celebrities in their advertisement as one way that can increasingly change the attitudes of the consumers the neck to neck competition will be more of the increased profits.

Sunday, May 24, 2020

Short Story - 1158 Words

that allows scientist to take objects apart to see how they function. Once done, the scientist can rebuild their technology based on the information gathered. It was at that moment when Sam began to wonder where the technology could have originated from. Something was telling him that it was otherworldly in origin. The sky was as dark as they had ever seen it. The piercing bright stars in contrast with the black emptiness of space resembled a backlight canopy with holes punched in it. Without the light pollution of the large city, the two could see every star in its purity. The sounds of nature were soothing and terrifying at the same time. The sounds coming from the forest resembled nothing they had heard before. They tried not to imagine†¦show more content†¦Even though the object was several miles from the crystal, the boys could clearly see it rising over the horizon. It was gigantic! Dirt and water poured off the object. It looked as if it had been there for decades and had somehow become part of the landscape. Other than the humming noise it was complete silence. The objects floated without any signs of propulsion. It was as if the objects were alive, somehow communication with one another. When one would flash a specific color, the other would seem to respond with another. They looked like machines but acted alive. The way the objects surrounded the crashed object suggested they were there to help. They resembled a heard of elephants surrounding an injured calf. A bright orb that glowed in a brilliant shade of blue approached Sam and Dean. Both were overtaken with a sense of solitude, kindness, and love. It was as if this intelligence communicated with them. Somehow, they felt feelings that couldn’t be explained. It seemed that the object was thanking them for something. However, they had yet to understand the complexity of the message. At this point, the bright light faded to solid black. Both boys awoke in the museum laying on their back. A security guard turned the corner and as ked the boys if they were ok. They looked at one another and nodded yes. Sam said, â€Å"Yes sir we are ok, just came to look at the giant crystal.† The security guard laughed at Sam and replied, â€Å"You call that a giant crystal?† The twoShow MoreRelatedshort story1018 Words   |  5 Pagesï » ¿Short Stories:  Ã‚  Characteristics †¢Short  - Can usually be read in one sitting. †¢Concise:  Ã‚  Information offered in the story is relevant to the tale being told.  Ã‚  This is unlike a novel, where the story can diverge from the main plot †¢Usually tries to leave behind a  single impression  or effect.  Ã‚  Usually, though not always built around one character, place, idea, or act. †¢Because they are concise, writers depend on the reader bringing  personal experiences  and  prior knowledge  to the story. Four MajorRead MoreThe Short Stories Ideas For Writing A Short Story Essay1097 Words   |  5 Pageswriting a short story. Many a time, writers run out of these short story ideas upon exhausting their sources of short story ideas. If you are one of these writers, who have run out of short story ideas, and the deadline you have for coming up with a short story is running out, the short story writing prompts below will surely help you. Additionally, if you are being tormented by the blank Microsoft Word document staring at you because you are not able to come up with the best short story idea, youRead MoreShort Story1804 Words   |  8 PagesShort story: Definition and History. A  short story  like any other term does not have only one definition, it has many definitions, but all of them are similar in a general idea. According to The World Book Encyclopedia (1994, Vol. 12, L-354), â€Å"the short story is a short work of fiction that usually centers around a single incident. Because of its shorter length, the characters and situations are fewer and less complicated than those of a novel.† In the Cambridge Advanced Learner’s DictionaryRead MoreShort Stories648 Words   |  3 Pageswhat the title to the short story is. The short story theme I am going conduct on is â€Å"The Secret Life of Walter Mitty’ by James Thurber (1973). In this short story the literary elements being used is plot and symbols and the theme being full of distractions and disruption. The narrator is giving a third person point of view in sharing the thoughts of the characters. Walter Mitty the daydreamer is very humorous in the different plots of his dr ifting off. In the start of the story the plot, symbols,Read MoreShort Stories1125 Words   |  5 PagesThe themes of short stories are often relevant to real life? To what extent do you agree with this view? In the short stories â€Å"Miss Brill† and â€Å"Frau Brechenmacher attends a wedding† written by Katherine Mansfield, the themes which are relevant to real life in Miss Brill are isolation and appearance versus reality. Likewise Frau Brechenmacher suffers through isolation throughout the story and also male dominance is one of the major themes that are highlighted in the story. These themes areRead MoreShort Story and People1473 Words   |  6 Pagesï » ¿Title: Story Of An Hour Author: Kate Chopin I. On The Elements / Literary Concepts The short story Story Of An Hour is all about the series of emotions that the protagonist, Mrs. Mallard showed to the readers. With the kind of plot of this short story, it actually refers to the moments that Mrs. Mallard knew that all this time, her husband was alive. For the symbol, I like the title of this short story because it actually symbolizes the time where Mrs. Mallard died with joy. And with thatRead MoreShort Story Essay1294 Words   |  6 PagesA short story concentrates on creating a single dynamic effect and is limited in character and situation. It is a language of maximum yet economical effect. Every word must do a job, sometimes several jobs. Short stories are filled with numerous language and sound devices. These language and sound devices create a stronger image of the scenario or the characters within the text, which contribute to the overall pre-designed effect.As it is shown in the metaphor lipstick bleeding gently in CinnamonRead MoreRacism in the Short Stor ies1837 Words   |  7 PagesOften we read stories that tell stories of mixing the grouping may not always be what is legal or what people consider moral at the time. The things that you can learn from someone who is not like you is amazing if people took the time to consider this before judging someone the world as we know it would be a completely different place. The notion to overlook someone because they are not the same race, gender, creed, religion seems to be the way of the world for a long time. Racism is so prevalentRead MoreThe Idol Short Story1728 Words   |  7 PagesThe short stories â€Å"The Idol† by Adolfo Bioy Casares and â€Å"Axolotl† by Julio Cortà ¡zar address the notion of obsession, and the resulting harm that can come from it. Like all addictions, obsession makes one feel overwhelmed, as a single thought comes to continuously intruding our mind, causing the individual to not be able to ignore these thoughts. In â€Å"Axolotl†, the narr ator is drawn upon the axolotls at the Jardin des Plantes aquarium and his fascination towards the axolotls becomes an obsession. InRead MoreGothic Short Story1447 Words   |  6 Pages The End. In the short story, â€Å"Emma Barrett,† the reader follows a search party group searching for a missing girl named Emma deep in a forest in Oregon. The story follows through first person narration by a group member named Holden. This story would be considered a gothic short story because of its use of setting, theme, symbolism, and literary devices used to portray the horror of a missing six-year-old girl. Plot is the literal chronological development of the story, the sequence of events

Wednesday, May 13, 2020

Posttraumatic Stress Disorder And Its Holocaust - 2899 Words

Posttraumatic Stress Disorder and its Victims By: Madeline Fox Dr. Kappas PSY A345 November 29,2014 Abstract Posttraumatic Stress Disorder is a very common condition in which the client shows certain symptoms. The condition is based off of traumatic experiences and if not treated properly can have some very serious life threatening issues. Also it is important to note that this condition can occur to anyone at any point in their lives. All it takes is one little mishap and depending on the outcome or the person, they can develop the symptoms that can potentially hurt them even worse than the event that occurred hurt. Posttraumatic Stress Disorder and its Victims Posttraumatic Stress Disorder(PTSD)†¦show more content†¦PTSD can happen to people of all ages, there is no set number in determining when someone will develop it. There are however certain factors that may increase ones probability of the condition being reached. These factors include: experiencing long lasting trauma, experiencing other trauma earlier in life, such as child abuse or neglect, having a job that exposes more traumatic events than normal jobs do, having mental health problems, a lack of support from family and friends, and having blood related family who have mental health problems. (Help Guide, 2014) Researchers are working on what genes cause fear and have turned up some great results. They found that Stathmin, a protein that forms fear memories, cause mice to freeze which is a survival technique. The mice that they tested during their study were more willing to go into open spaces than normal mice were. GRP si gnals the brain during emotional events. As researchers found, it helps mice to control fear. A version of 5-HTTLPR gene is known to control serotonin levels. The overall findings done on genes linked to PTSD is that there are many that are at work in PTSD. (The National Institute of Mental Health, 2014). The most common types of traumatic events that people with PTSD have lived through

Wednesday, May 6, 2020

Translation of Phraseological Units with Animal Names Free Essays

INTRODUCTION Phraseology is a study of set or fixed expressions, such as idioms, phrasal verbs, and other types of multi-word lexical units, in which the component parts of the expression take on a meaning more specific than or otherwise not predictable from the sum of their meanings when used independently. The classification of phraseological units can be different. According to Vinogradov, there are phraseological combinations, unities and fussions. We will write a custom essay sample on Translation of Phraseological Units with Animal Names or any similar topic only for you Order Now The Koonin’s classification is the latest outstanding achievement in the Russian theory of phraseology. The classification is based on the combined structural – semantic principle and it also considers the quotient of stability of phraseological units. It is represented by nominative phraseological units, nominative – communicative phraseological units, phraseological units – which are neither nominative nor communicative include interjectional word-groups and communicative phraseological units. My research is related to the phraseological units with zoonimical component and their semantic structure. Zoonims, that are used in our language, are really meaningful, they are directed to the allegorical characteristic, probably metaphorical and stylistically emphasized. The aim of this research is to explore deeper the given phraseological units. I have set such objectives: 1) to explicate a concept of phraseological unit with zoonimical component and to reveal the regularities of their usage; 2) to analyse their semantic and structural peculiarities. The methods investigation research strategy are as followed: 1) method of the system analysis, that is a study of the subject of the investigation as a totality of elements, that create a system; 2) descriptive method, that gives the full description of phraseological units. The object of my investigation is the phraseological units with zoonimical component. The subject is the expressive means of Modern English phraseological units. These means are the morphological, syntactical, phonetic and lexical peculiarities of these phraseological units. Theoretical and practical value of the research consists in that fact, that nowadays there is a small amount of investigations about phraseological units with zoonimical component. Besides, the researches in the area of phraseology have become popular in the last decades. The results of this study are also important for the translation, as the translator should know the peculiarities of different idioms, in this case with zoonimical component. Composition of the research paper: The research consists of the introduction, two chapters, that are theoretical and practical parts, the conclusion and the bibliography. How to cite Translation of Phraseological Units with Animal Names, Essay examples

Tuesday, May 5, 2020

Coke vs. Pepsi Fighting for Foreign Markets Novem Essay Example For Students

Coke vs. Pepsi: Fighting for Foreign Markets Novem Essay Coke vs. Pepsi: Fighting for Foreign MarketsNovember 27, 1995Introduction The soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi. However, Eastern Europe, Mexico, China, Saudi Arabia, and India have become the new hot spots. Both Coca-Cola and Pepsi are forming joint bottling ventures in these nations and in other areas where they see growth potential. As we have seen, international marketing can be very complex. Many issues have to be resolved before a company can even consider entering uncharted foreign waters. This becomes very evident as one begins to study the international cola wars. The domestic cola war between Coca-Cola and Pepsi is still raging. However, the two soft-drink giants also recognize that opportunities for growth in many of the mature markets have slowed. Both Coca-Cola, which sold 10 billion cases of soft-drinks in 1992, and Pepsi now find themselves asking, Where will sales of the next 10 billion cases come from? The answer lies in the developing world, where income levels and appetites for Western products are at an all time high.Often, the company that gets into a foreign market first usually dominates that countrys market. Coke patriarch Robert Woodruff realized this 50 years ago and unleashed a brilliant ploy to make Coke the early bird in many of the major foreign markets. At the height of World War II, Woodruff proclaimed that Awherever American boys were fighting, theyd be able to get a emailprotected By the time Pepsi tried to make its first international pitch in the 50s, Coke had already established its brand name and a powerful distribution network. In the intervening 40 years, many new markets have emerged. In order to profit from these markets, both Coke and Pepsi need to find ways to cut through all of th e red tape that initially prevents them from conducting business in these markets. This paper seeks to examine these markets and the opportunities and roadblocks that lie within each.Coke and Pepsi in Russia: In 1972, Pepsi signed an agreement with the Soviet Union which made it the first Western product to be sold to consumers in Russia. This was a landmark agreement and gave Pepsi the first-mover advantage. Presently, Pepsi has 23 plants in the former Soviet Union and is the leader in the soft-drink industry in Russia. Pepsi outsells Coca-Cola by 6 to 1 and is seen as a local brand. Also, Pepsi must counter trade its concentrate with Russias Stolichnaya vodka since rubles are not tradable on the world market. However, Pepsi has also had some problems. There has not been an increase in brand loyalty for Pepsi since its advertising blitz in Russia, even though it has produced commercials tailored to the Russian market and has sponsored television concerts. On the positive side, Peps i may be leading Coca-Cola due to the big difference in price between the two colas. While Pepsi sells for Rb250 (25 cents), Coca-Cola sells for Rb450. For the economy size, Pepsi sells 2 liters for Rb1,300, but Coca-Cola sells 1.5 liters for Rb1,800.Coca-Cola, on the other hand, only moved into Russia 2 years ago and is manufactured locally in Moscow and St. Petersburg under a license. Despite investing $85 million in these two bottling plants, they do not perceive Coca-Cola as a premium brand in the Russian market.Moreover, they see it as a foreign brand in Russia. Lastly, while Coca-Colas bottle and label give it a high-class image, it is unable to capture market share. Coke and Pepsi in Romania: Romania is the second largest central European market after Poland, and this makes it a hot battleground for Coca-Cola and Pepsi. When Pepsi established a bottling plant in Romania in 1965, it became the first U.S. product produced and sold in the region. Pepsi began producing locally du ring the communist period and has recently decided to reorganize and retrain its local staff. Pepsi entered into a joint venture with a local firm, Flora and Quadrant, for its Bucharest plant, and has 5 other factories in Romania. Quadrant leases Pepsi the equipment and handles Pepsis distribution. In addition, Pepsi bought 500 Romanian trucks which are also used for distribution in other countries. Moreover, Pepsi produces its bottles locally through an investment in the glass industry. While the price of Pepsi and Coca-Cola are the same (@15 cents/bottle), some consumers drink Pepsi because Pepsi sent Michael Jackson to Romania for a concert. Another reason for drinking Pepsi is that it is slightly sweeter than Coca-Cola and is more suited for the sweet-toothed Romanians. Lastly, some drink Pepsi because, in the past, only top officials were allowed to drink it, but now everyone can. Coca-Cola only began producing locally in November 1991, but it is outselling all of its competito rs. In 1992, Coca-Cola saw an increase in Romania of sales by 99.2% and outsold Pepsi by 6 to 5. While Pepsi preferred to buy its equipment from Romania, Coca-Cola preferred to bring equipment into Romania. Also, Coca-Cola brought 2 bottlers to Romania. One is the Leventis Group, which is privately owned. Coca-Cola has invested almost $25 million into 2 factories. These factories are double the size of the factory Pepsi has in Bucharest. Moreover, Coca-Cola has a partnership with a local company, Ci-Co, in Bucharest and Brasov. Ci-Co has planned an aggressive publicity campaign and has sponsored local sporting and cultural events. Lastly, Romanians drink Coke because it is a powerful western symbol which was once forbidden. Coke and Pepsi in The Czech Republic: The key to success in the Czech Republic is for both Coca-Cola and Pepsi to increase the annual consumption of soft-drinks.Per capita consumption of beer, the national drink in the Czech Republic, exceeds that of soft-drinks by 3 to 1(165 liters of beer per capita of beer versus 50 liters of soft-drinks).Both companies are trying to increase their market share because distribution for both products is no longer as limited as it was in 1989.Coca-Cola and Pepsi face stiff competition from domestic producers, whose products are lower-priced.Because of this, domestic producers have a market share of about 60%.Coca-Cola and Pepsi each have a market share between 10%-25%.Another problem in the Czech Republic is that many people think that Coca-Cola and Pepsi are produced by the same company. Recently, Pepsi opened an office in Prague. Coca-Cola, on the other hand, has been trying to convince local shop owners to stock and circulate its product. The main apprehension may be that the price of Coke is twice the price of locally produced colas and a little higher than Pepsi. Coca-Cola has arrangements with 4 domestic bottling companies and acquired a new plant in 1992 in which it has invested almost $20 million. This may be one reason why Coca-Cola is closing in on Pepsis lead in the Czech Republic. Coke and Pepsi in Hungary: Traditionally, Pepsi held the lead in Hungary with a strategy of putting the infrastructure in place, upgrading it, and then marketing to the consumer. Pepsi plans to invest $115 million which includes acquiring FAU, an Eastern European bottler. Because of this, Pepsi will have greater control over distribution and quality. In May of 1993, Pepsi introduced Pepsi Light and had outdoor and television advertising blitzes. Coca Cola, on the other hand, introduced Coke Light in the beginning of 1993, but did not mention its product name during the first few weeks of promotional advertising. Coca-Colas strategy was to advertise internationally for Central Europe. Hungarians saw the Always Coca-Cola commercials, along with the rest of the world, in April 1993. In 1992, Coca-Cola lead Pepsi. In addition, Coca-Cola participates in counter trade agreements with Hungary. Coca-Col a trades its concentrate for glass bottles which are exported and then sold to bottlers.Coke and Pepsi in Poland:Poland, with a population of 38 million people, is the biggest consumer market in central and eastern Europe. Coca-Cola is closing in on Pepsis lead in this country with 1992 sales of 19.5 million cases versus Pepsis sales of 26.5 million cases. The main problems in this area are the centralized economy, the lack of modern production facilities, a non-convertible local currency, and poor distribution. However, since the zloty is now convertible, Coca-Cola realizes the growth potential in Poland. After Fiat, Coca-Cola is now the second biggest investor in Poland.Coca-Cola has developed an investment plan which includes direct investment and joint ventures/investments with European bottling partners. Its investments may exceed $250 million, and it has completed the infrastructure building. Coca-Cola has divided Poland into 8 regions with strategic sites in each of these are as. Moreover, it has organized a distribution network to make sure its products are widely available. This distribution network, which Coca-Cola has spent a lot of money organizing, is extremely important to challenge Pepsis market share and to maintain a high level of customer service. Also, Coca-Cola, like Pepsi, signed counter trade agreements with Poland. Both trade their concentrate for Polish beer. All of this has helped Coca-Cola to close in on Pepsis lead in Poland. Conclusion on Eastern Europe: Both Coca-Cola and Pepsi are trying to have their colas available in as many locations in Eastern Europe, but at a cost which consumers would be willing to pay. The concepts which are becoming more important in Eastern Europe include color, product attractiveness visibility, and display quality. In addition, availability (meeting local demand by increasing production locally), acceptability (building brand equity), and afford ability (pricing higher than local brands, but adapting to local conditions) are the key factors for Eastern Europe. Both companies hope that their western images and brand products will help to boost their sales. Coca-Cola has a universal message and campaign since it feels that Eastern Europe is part of the world and should not be treated differently. Currently, it is difficult to say who is winning the cola wars since the data from the relatively new market research firms focusses on major cities. Pepsi had a commanding 4 to 1 lead in 1992 in the former Soviet Union. Without this area, Coca-Cola has a 17% share versus Pepsis 12% share in the soft drink industry. While both companies have been in Eastern Europe for many years, the main task now is to develop the market. Coca-Cola and Pepsi are in a dogfight, but both will end up as winners. In the end, the ultimate winner will be the Eastern Europeans who will have access to some of the worlds best soft drinks. Coke and Pepsi in Mexico: The Mexican government recently freed the Mexican s oft drink market from nearly 40 years of price controls in return for a commitment from bottling companies to invest nearly $4.5 billion and create nearly 55,000 jobs over the next 7 years. Naturally, Mexico has become another battleground in the international cola wars. In Mexico, Coca-Cola and Pepsi command 50% and 21% of the market respectively. The cola war is especially hot here because the per capita consumption of Coca-Cola and Pepsi exceeds that of the United States (Murphy, 6). Mexico is the only soft-drink market in the world that can make this claim. The face off in Mexico is between Gemex, the largest Pepsi bottler outside the United States, and Femsa, the beer and soft drink company that owns the largest Coca-Cola franchise in the world. Femsa, however, may be at a disadvantage. Despite being part of the conglomerate Grupo Vista, Femsa lacks financial punch because it plays only a small part in the conglomerates overall interests. The challenge in Mexico is to win marke t share through distribution efficiency (Murphy, 6). With this in mind, each company is undertaking strategic efforts designed to bolster their shares of the Mexican market. Pepsi is moving in on the Coke-dominated Yucatan peninsula while Femsa, the Coca-Cola franchisee, is planning to invest $600 million more for 3 new Coca-Cola plants next door to Gemexs Mexico City facilities. The parent companies have joined the battles as well. Coca-Cola has made a $3 billion long-term commitment to the Mexican market, and Pepsi has countered with a $750 million investment of its own. Coke and Pepsi in China: Coca-Cola originally entered China in 1927, but left in 1949 when the Communists took over the country. In 1979, it returned with a shipment of 30,000 cases from Hong Kong. Pepsi, which only entered China in 1982, is trying to be the leading soft-drink producer in China by the year 2000. Even though Coca-Colas head start in China has given it an edge, there is plenty of room in the country for both companies. Currently, Coca-Cola and Pepsi control 15% and 7% of the Chinese soft-drink market respectively. The Chinese market presents unique problems. For example, 2,800 local soft-drink bottlers, many of whom are state-owned, control nearly 75% of the Chinese market. Those bottlers located in remote areas have virtual monopolies (The Economist, 67). The battle for China will take place in the interior regions. These areas are unpenetrated as most of the foreign soft-drink producers have set up in the booming coastal cities. Chinas high transportation and distribution costs mean that plants must be located close to their markets. Otherwise, in a country of Chinas size, Coca-Cola and Pepsi risk pricing their products as luxury items. In China, it is easier and politically safer to expand through joint ventures with local bottlers. It is expected that, in China, the company that wins the cola war will win based on the locations of their bottling plants and the quality of t he partners they choose (The Economist, 67). Coca-Cola is bottled at 13 sites across China; five of these are state-owned. Also, Coca-Cola owns 2 concentrate plants in China. By 1996, Coca-Cola and its joint venture partners will have invested nearly $500 million in China. Pepsi is planning a $350 million expansion plan that will add 10 new plants. Both companies are ploughing profits straight back into expansion. They reason that any returns will not come until the next century. Coke and Pepsi in Sandia Arabia: In Saudi Arabia, Pepsi is the market leader and has been for nearly a generation. Part of this is due to the absence of its arch-rival, Coca-Cola. For nearly 25 years, Coke has been exiled from the desert kingdom. Coca-Colas presence in Israel meant that it was subject to an Arab boycott. Because of this, Pepsi has an 80% share of the $1 billion Saudi soft-drink market. Saudi Arabia is Pepsis third largest foreign market, after Mexico and Canada (The Economist, 86). In 1993, almost 7% of Pepsi-Cola Internationals sales came from Saudi Arabia alone. The environment in Saudi Arabia makes the country very conducive to soft-drink sales:alcohol is banned, the climate is hot and dry, the population is growing at 3.5% a year, and the Saudis oil-based wealth make it the most valuable market in the Middle East (The Economist, 86).Coca-Cola, long known as red Pepsi, has finally started to fight back. The battle for Saudi Arabia actually began 6 years ago, when the Arab boycott collapsed and Coca-Cola began to make inroads into the Gulf, Egypt, Lebanon, and Jordan. The start of the Gulf War, however, temporarily stunted Coca-Colas growth in the region. Pepsis 5 Saudi factories worked 24 hours a day to keep the troops refreshed. The most significant blow to Coca-Colas return to the desert, however, came at the end of the war, when General Norman Schwarzkopf was shown signing the cease-fire with a can of diet Pepsi in his hand. Coca-Cola aims to control 35% of the Saudi market by the year 2000.Coca-Cola, which plans to pour over $100 million into the Saudi market, is focusing on marketing to get there. Recently, it shipped some 20,000 red coolers into Saudi Arabia over the last 9 months. Also, Coca-Cola put $1 million into sponsoring the Saudi World Cup soccer team. This alone has doubled Coca-Colas market share to almost 15%. Americas Reynolds Company is among the investors looking to cash in on Coca-Colas return to Saudi Arabia. The company is among the investors in a new factory which, by 1996, will be producing 1.2 billion Coca-Cola cans per year. This equates to nearly 100 cans for every Saudi in the country. Pepsi, trying to fight off the Coca-Cola onslaught, has responded with deep discounting. Coke and Pepsi in India: Coca-Cola controlled the Indian market until 1977, when the Janata Party beat the Congress Party of then Prime Minister Indira Gandhi. To punish Coca-Colas principal bottler, a Congress Party stalwart and longtime Gandhi supporter, the Janata government demanded that Coca-Cola transfer its syrup formula to an Indian subsidiary (Chakravarty, 43). Coca-Cola balked and withdrew from the country. India, now left without both Coca-Cola and Pepsi, became a protected market. In the meantime, Indias two largest soft-drink producers have gotten rich and lazy while controlling 80% of the Indian market. These domestic producers have little incentive to expand their plants or develop the countrys potentially enormous market (Chakravarty, 43). Some analysts reason that the Indian market may be more lucrative than the Chinese market. India has 850 million potential customers, 150 million of whom comprise the middle class, with disposable income to spend on cars, VCRs, and computers. The Indian middle class is growing at 10% per year. To obtain the license for India, Pepsi had to export $5 of locally-made products for every $1 of materials it imported, and it had to agree to help the Indian government to initiate a second agricultural revolution. Pepsi has also had to take on Indian partners. In the end, all parties involved seem to come out ahead: Pepsi gains access to a potentially enormous market; Indian bottlers will get to serve a market that is expanding rapidly because of competition; and the Indian consumer benefits from the competition from abroad and will pay lower prices. Even before the first bottle of Pepsi hit the shelves, local soft drink manufacturers increased the size of their bottles by 25% without raising costs.Conclusion: The new battleground for the cola wars is in the developing markets of Eastern Europe (Russia, Romania, The Czech Republic, Hungary, and Poland), Mexico, China, Saudi Arabia, and India. With Coca-Colas and Pepsis investments in these countries, not only will they increase their sales worldwide, but they will also help to build up these economies. These long-term commitments by both companies will raise the level of competition and efficiency, and at th e same time, bring value to the distribution and production systems of these countries. Many issues need to be overcome before a company can begin to produce its goods in a foreign country. These issues include political, social, economic, operational, and environmental topics which must be addressed. When companies like Coca-Cola and Pepsi effectively analyze and solve these problems to everyones liking, new foreign markets can translate into lucrative opportunities in the long run. Works Cited A red line in the sand, Economist, October 1, 1994, p. 86. Chakravarty, Subrata N. How Pepsi broke into India, Forbes, November 27, 1989, pp. 43-44. Clifford, Mark. How Coke Excels, Far Eastern Economic Review, December 30, 1993- January 6, 1994, p. 39. Coke v Pepsi, The Economist, January 29, 1994, pp. 67-68. DeNitto, Emily. Pepsi, Coke think international for future growth, Advertising Age, October 3, 1994, p. 44. Murphy, Helen. Cola war erupts in Mexico, Corporate Finance, May 1993, pp. 6-7. Quelch, John A., Erich Joachimsthaler, and Jose Luis Nueno, After the Wall: Marketing Guidelines for Eastern Europe, Sloan Management Review, Winter 1991, pp. 82-93. Selling in Russia: The march on Moscow, The Economist, March 10, 1995, pp. 65-66. Stevens, Clifford. Soft drink wars: Pepsi vs Coke, Central European, July/August 1993, pp. 29-35. Winters, Patricia and Scott Hume. Pepsi, Coke: Art of deal-making, Advertising Age, February 19, 1990, p. 45. Kuntz 13 For Whom the Bell Tolls1 Essay

Wednesday, April 1, 2020

Why Metal Music Does Not Create Violence in Teenagers free essay sample

However, the most prolific example of the media irresponsibly finger-pointing at metal music has to be the case of Columbine. After the Columbine shootings, the authorities placed sole blame on Marilyn Manson and his music for the shootings suggesting that Masons music, or his fans, incite violence (Strangers). The only problem with their claims was the fact that the two shooters did not listen to, nor where they fans of, Masons controversial music. This brings the question of whether or not the claims placed on metal music for leading to violent behavior are true and can be supported.An example of what those who think metal has a direct correlation to violence say that Masons music promotes hate, violence, death, suicide, drug use, and the attitudes and actions of the Columbine High School Killers (Tangelo). However, the other side of the story can be best stated by Slayer drummer Dave Lombard when he said, Were telling stories. We will write a custom essay sample on Why Metal Music Does Not Create Violence in Teenagers or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Its not actions-its just music. Its fantasy stuff, just putting thoughts on paper, theses a crime? (Consider).Although metal is dark, heavy, and often times inappropriate, it does not have a negative effect on an otherwise aroma and productive listener, especially teenagers, because metal is just a different genre of music, meaning that its lyrics do not have a negative affect on an otherwise normal listener. To begin, artists are too often misinterpreted and bashed with claims that are stretched to the point of lies, creating the opinion that all of their listeners can be stereotyped into a select, violent, group.One case of this can be with the band Slayer, one of the most popular thrash metal bands of all time. Slayer has been sued multiple times and is one of the most controversial ands in history. The band was sued t. ice by California parents who claimed their daughter was murdered in a ritual inspired by Slayers music, yet both suits where dismissed (Consider). It also really frustrates the musicians who work so hard to make music, only to see themselves harmed because of it. As embargo says sarcastically, If they take my drums away, I guess I cant play any more.But I dont see that happening unless Im living in a Communist culture. (Consider). It also agitates the fans who feel that they are construed and all used as inferior examples of what music can do to people. Slayers fanfares contains more MEANS members than any other metal band (Consider). At this point in time it is also safe to say that people know what they are getting into and what to expect from a band named Slayer. No, this is no band for virgin ears, but this does not give reason for it to be said that they immediately turn everyday human beings into monsters.Slayer knows that where they go, controversy will naturally follow, and this for years has been a successful marketing tool (Consider). Although Slayer is only one example, this idea spreads all the way to people trying to explain violence, and finding scapegoats throughout the media with similar attributes to metal. Also, violence in the media has often been exaggerated, and statistics are often inaccurate to the point where a consistent thesis is no longer possible. According to James K. Fitzpatrick, a former teacher at a Catholic school, his former students who listened to metal went on to lead successful, calm, lives, which in his opinion, proved that the lyrics of songs do not have long term effects on the listener. It also brings to mind exactly why kids in an environment like this would choose metal, when it is certainly not condoned or accepted. It can be inferred that they chose this because of the idea that it would offend adults and others in their lives. According to Fitzpatrick, perfectly normal kids listen to shock rock.There are certain types of kids who like being associated with music that offends some adults (Fitzpatrick). There is an emphasis with Fitzpatrick that lyrics are not detrimental to listeners in the long term and that they are in the end generally meaningless n the quality of a persons life. He states that I have seen fans of other rock groups that caused great anxiety to parents in the sass. .. Mature in a similar way. (Fitzpatrick) Another reason for the explanation of why violence is often exaggerated can be the fact that violence is so often overstated since we see so little of it. As Rhodes said we live in one of the least violent eras in peacetime 32). Our society has surely changed in the way we view violence since we are exposed to so little of it. Out society has also changed because of the way we deal with violence. It used to be that we ensured we avoided it all times. Now it seems like we almost react positively to certain types of violence. By viewing violent entertainment individuals will leave with pent up tendencies gone, and anger released (Sparks 115).It seems as though times are truly changing and that in fact violent lyrics do not make mad men, and violence can in fact do some good for certain people. Next, is the fact that metal music is often scapegoat for events where peoples emotions run high, and accusations fly because people feel a need to know a reason. Metal is often first blamed but a majority of these claims are false and without proof. A majority of these claims stating that metal lyrics lead to long term mental problems have been biased, in-conclusive, or accurate. As Harvard physiologist Steven Pinker wrote, Media violence research has been flawed and in-conclusive at best, and a great funding scam at worst. (Rehire 25). These claims are strong, and his claims have been backed up by other sources fighting against the claims of others. MIT Professor Henry Jenkins observed that the idea that violent entertainment ad consistent and predictable effects on viewers was inadequate and simplistic. (Rehire 27). Another reason for the increased blame put on metal is the rise of the digital age, and with it the rise in metal music videos and horror movies.Some would go as far to say that these videos alter the mind producing a mentally unstable person. Yet, as others would claim, media depictions of violence are inherently attractive to the masses, only truly affecting a few people, and are never the sole reason for any mental instability. This is called the Aesthetic Theory of Vandalism or The Aesthetic Theory of Destruction. The theory states that the same things that account for the enjoyment associated with socially acceptable experiences are similarly responsible for the pleasure associated with acts of destruction.Not to mention the fact that from what limited televised media there was in the sass and 1 9605, a majority of it was uncensored, and unregulated. Ass TV was profoundly routed in guns and gunfire, to a degree that would provoke outspread outrage today (Rehire 31). The explanations for blaming metal are not true and barely factually based. Furthermore, metal does not have an effect on the mental stability of a listener, and the there have yet to be a definitive solution to explain that it does. In short, it becomes apparent that there is no correlation between metal and violent behavior, and in fact anger can released when listening to metal. It is also true that metal being blamed for social problems can be generalized into the topic of media violence being blown out of proportion when in fact, our society is generally less violent and more regulated than in previous generations. The question becomes, what can be done about it? The gap between the fans of metal and those against it has always been a large gap, and one that has rarely attempted to be bridged. Why Metal Music Does Not Create Violence in Teenagers free essay sample Loud, aggressive, and fast, metal music has been accepted worldwide as an acceptable genre of music. Yet, some people cannot comprehend a genre of music that thrives on being the horror movie of music, and purposefully creates controversy at nearly every turn. The media has irresponsibly finger-pointed (Stronghold). One of the most recent examples of metal being blamed for a national tragedy was In the shooting of Congresswoman Gabrielle Gifford. Here, a song by Drowning Pool was blamed as the sole motivator for the shootings.However, the most prolific example of the media Irresponsibly finger-pointing at metal music has to be the case of Columbine. After the Columbine shootings, the authorities placed sole blame on Marilyn Manson and his music for the shootings suggesting that Masons music, or his fans, Incite violence (Stronghold). The only problem with their claims was the fact that the two shooters did not listen to, nor where they fans of, Masons controversial music. We will write a custom essay sample on Why Metal Music Does Not Create Violence in Teenagers or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This brings the question of whether or not the claims placed on metal music for leading to violent behavior are true and can be supported. An example of what those who think metal has a direct correlation to violence say that Masons music remotes hate, violence, death, suicide, drug use, and the attitudes and actions of the Columbine High School Killers (Tangelo). However, the other side of the story can be best stated by Slayer drummer Dave Lombard when he said, Were telling stories. Its not actions-its Just music. Its fantasy stuff, just putting thoughts on paper, thats a crime? (Consider).Although metal Is dark, heavy, and often times inappropriate, it does not have a negative effect on an otherwise normal and productive listener, especially teenagers, because metal is Just a different genre of USIA, meaning that Its lyrics do not have a negative affect on an otherwise normal listener. To begin, artists are too often misinterpreted and bashed with claims that are stretched to the point of lies. Creating the opinion that all of their listeners can be stereotyped into a select, violent, group. One case of this can be with the band Slayer, one of the most popular thrash metal bands of all time.Slayer has been sued multiple times and Is one of the most controversial bands In history. The band was sued twice by California parents who claimed their daughter was murdered in a tidal inspired by Slayers music, yet both suits where dismissed (Consider). It also really frustrates the musicians who work so hard to make music, only to see themselves harmed because of it. As Lombard says sarcastically, If they take my drums away, guess I cant play any more. But I dont see that happening, unless Im living in a Communist culture. (Consider)_ It also agitates the fans who feel that they are misconstrued and all used as inferior examples of what music can do to people. Slayers fanfare contains more MEANS members than any other metal band (Consider). At this point In time it Is also safe to say that people know what they are getting into and what to expect from a band named Slayer. No, this is no band for virgin ears, but this does not give reason for it to be said that they immediately turn Nail naturally follow, and this for years has been a successful marketing tool Consider).Although Slayer is only one example, this idea spreads all the way to people trying to explain violence, and finding scapegoats throughout the media with similar attributes to metal. Also, violence in the media has often been exaggerated, and statistics are often inaccurate to the point where a consistent thesis is no longer possible. According to lames K. Fitzpatrick, a former teacher at a Catholic school, his former students who listened to metal went on to lead successful, calm, lives, which in his opinion, proved that the lyrics of songs do not have long term effects on the listener. It also brings to mind exactly why kids in an environment like this would choose metal, when it is certainly not condoned or accepted. It can be inferred that they chose this because of the idea that it would offend adults and others in their lives. According to Fitzpatrick, refectory normal kids listen to shock rock. There are certain types of kids who like being associated with music that offends some adults (Fitzpatrick). There is an emphasis with Fitzpatrick that lyrics are not detrimental to listeners in the long term and that they are in the end generally meaningless in the quality of a persons life.He states that l have seen fans of other rock groups that caused great anxiety to parents in the asses.. . Mature in a similar way. (Fitzpatrick) Another reason for the explanation of why violence is often exaggerated can be the fact that violence is so often overstated since we see so little of it. As Rhodes said We live in one of the least Eileen eras in peacetime 32). Our society has surely changed in the Nay we view violence since we are exposed to so little of it. Out society has also changed because of the way we deal with violence. It used to be that we ensured we avoided it all times. Now it seems like we almost react positively to certain types of lenience. By viewing violent entertainment individuals will leave with pent up tendencies gone, and anger released (Sparks 115). It seems as though times are truly Changing and that in fact violent lyrics do not make mad men, and violence can in act do some good for certain people. Next, is the fact that metal music is often scapegoat for events where peoples emotions run high, and accusations fly because people feel a need to know a reason. Metal is often first blamed but a majority of these claims are false and without proof.A majority of these claims stating that metal lyrics lead to long term mental problems have been biased, in- conclusive, or accurate. As Harvard physiologist Steven Pinker wrote, Media violence research has been flawed and in-conclusive at best, and a great funding scam at Norms. (Rehire 25). These claims are strong, and his claims have been backed up by other sources fighting against the claims of others. MIT Professor Henry Jenkins observed that the idea that violent entertainment had consistent and predictable effects on viewers was inadequate and simplistic. (Rehire 27). Another reason for the increased blame put on metal is the rise of the digital age, and with it the rise in metal music videos and horror movies. Some would go as far to say that these videos alter the mind producing a mentally unstable person. Yet, as others would claim, Edie depictions of violence are inherently attractive to the masses, only truly affecting a few people, and are never the sole reason for any mental instability. This IS called the Aesthetic Theory of Vandalism or The Aesthetic Theory of Destruction.Ninth socially acceptable experiences are similarly responsible for the pleasure associated with acts of destruction. Not to mention the fact that from what limited televised media there was in the asses and asses, a majority of it was uncensored, and unregulated. Ass TV was profoundly routed in guns and gunfire, to a degree that Mould provoke outspread outrage today (Rehire 31). The explanations for blaming metal are not true and barely factually based. Furthermore, metal does not have an affect on the mental stability of a listener, and the there have yet to be a definitive solution to explain that it does.In short, it becomes apparent that there is no correlation between metal and violent behavior, and in fact anger can released when listening to metal. It is also true that metal being blamed for social problems can be generalized into the topic of media violence being blown out of proportion when in fact, our society is generally less violent and more regulated than in previous narrations. The question becomes, what can be done about it? The gap between the fans of metal and those against it has always been a large gap, and one that has rarely attempted to be bridged.First, it takes understanding that it is not okay to generalize fans and bands into a group of evil people, and understand also that a majority of the listeners understand that indeed the music they listen to is offensive, and that they enjoy that aspect of it. Certain people who want to listen to this music ill, and if they like it, obviously they will continue (Fitzpatrick). It is also important to rule know the person, and never assume that something like listening to a genre of music immediately translates into a personality characteristic or flaw. People like idi olect in your face things in spite of, not because of, violence only in rare circumstances where the media itself is too good for the violence to negatively affect the experience. (Sparks 115). When debating the human psyche it is important not to let emotions, biases and Judgments interfere with rationale. It is important to listen, and look at facts, proof, and remember that those who appear like a metadata would, are very different people than you may think.

Saturday, March 7, 2020

Writing a KILLER LinkedIn Profile The Essay Experts First Interview

Writing a KILLER LinkedIn Profile The Essay Experts First Interview When I first launched The Essay Expert 10 years ago, I quickly realized that LinkedIn was going to be important. But I only got as far as â€Å"I think I need to have a LinkedIn profile if I’m going to be a business owner.† I had no idea at the time that the LinkedIn platform would become my focus and the bread and butter of The Essay Expert. Soon, I was making connections. One of them, a marketing expert, suggested that I do LinkedIn profile reviews for free. â€Å"Free?† my non-marketing brain protested. But since I knew pretty much nothing about marketing at the time, I trusted him. Thus, LinkedIn profile reviews from The Essay Expert were born. I got an overwhelming response and completed 25 free reviews in no time; soon I was offering 25 reviews for $25. Those went like hotcakes too. One of the first connections I made through LinkedIn caught wind of my budding LinkedIn expertise and referred me to Ellen Ingraham, a fellow Yale alumna. Ellen connected me with Carol Ross of what was then Networking Naturally. Carol invited me to do my first-ever recorded interview. The title, created by Carol, was †¦ drumroll please †¦ â€Å"Writing a KILLER LinkedIn Profile.† Great title, Carol! For this week’s blog, I dug up that interview. It’s an oldie but a goodie! Amazingly, just about all the advice in the interview is still applicable today. Like how to attract recruiters, get good recommendations, and stay active on LinkedIn. So today I’m sharing that first interview. You are now privileged to have a window into the beginnings of The Essay Expert’s speaking career. I’m a little less polished and confident than I am now in my speaking appearances, and I say a few more â€Å"y’knows† and â€Å"ums† than I do now. But there’s something nice about the relaxed and conversational tone of the interview. And the advice is spot on. Here it is!! document.createElement('audio'); https://theessayexpert.com/wp-content/uploads/2018/09/17511753154230-001.mp3 The rest is history. Through doing all those LinkedIn reviews mentioned above, I learned a ton about what worked and did not work on LinkedIn, and I started blogging about it. Eventually I had enough material to write a book. What did I choose for the title of that book? The title of that first successful teleseminar, almost verbatim. That’s how How to Write a KILLER LinkedIn Profile was born. I suppose the lesson in all this is to say yes to things. Yes to people’s advice and to opportunities that come your way. I did that and it helped me become a best-selling author, sought-after speaker, and successful businesswoman. Ten years later, I’m still speaking and still offering LinkedIn Profile Reviews (for $75 each now). And I have not forgotten that first teleseminar where I got my start! If youre interested in a personal, 20-minute review of your LinkedIn profile, click here to learn more about my LinkedIn Review Special. I look forward to helping you craft a KILLER LinkedIn profile!

Thursday, February 20, 2020

Managing strategy Essay Example | Topics and Well Written Essays - 3250 words - 1

Managing strategy - Essay Example In this particular study different strategic frameworks shall be incorporated so as to analyze external environmental and internal conditions of Netflix. These tools will not only help to identify key resources and competencies but even facilitate determining critical success factors. In broader context these factors are highly responsible for acquiring sustainable competitive advantage. Michael Porter states that a strategy provides valuable and unique market position to a firm. A strategic fit needs to be achieved by a company in order to align business activities with overall business strategy. Business strategy can be defined as developing, finding and formulating a doctrine so as to ensure long-term success. Strategic thinking and strategic planning approaches are closely knitted with the framework of strategic management. Netflix is an organization founded in 1997 and providing Internet streaming media on demand to wide base of viewers. It has its viewers located across South a nd North America, and certain parts of Europe such as Norway, Netherlands, Denmark, France, Ireland, Sweden, United Kingdom, Finland, Belgium, Switzerland, Germany, Austria and Luxembourg. The company is even involved in sending DVD by mail at flat rate in various locations of United States. Netflix has implemented a subscription based model within its system. Members are able to choose from wide range of subscription plans encompassing option of unlimited streaming movies or media. This study shall not only highlight current strategies been followed by the firm but even would focus on available strategic options for future development. Netflix is a well-known organization operating in movie rental industry. The company is subjected to political, social, technological, economic, environmental and legal conditions. In legal and political context, the

Tuesday, February 4, 2020

PR Plan Essay Example | Topics and Well Written Essays - 2000 words

PR Plan - Essay Example This will ensure that a new public relations plan can be unfolded and monitored effectively for progress and that shifts in strategy can be made according to achieved progress. (Twittasaur, 2011) Situation: Situation Analysis The company’s internal and external situations need to be established in order to create a benchmark which would be utilised to proceed further. To delineate the company’s internal and external conditions two different kinds of tools are being used. SWOT (Strengths, Opportunities, Weaknesses and Strengths) is being used primarily to discover the company’s internal situation. (Menon, 1999) On the other hand the PEST (Political, Economic, Social and Technological) tool is being utilised to comprehend where the market currently stands. (Armstrong, 2006) SWOT Strengths Weaknesses established supply chain for fresh delivery in most areas; only high quality meat used to create sausages; spiced and non spiced meat varieties offered; lowered fat con tent of sausages; British ingredients use ensured; herbs used extensively to promote healthy eating; dedicated and committed workforce. meat cannot be stored for long periods due to small freezers ? demand cannot be fulfilled in certain situations; some flavouring recipes used are French and exotic; operations in Middle England need to be expanded on ground. Opportunities Threats market is expanding after recession; sausage derivatives such as hot dogs can be easily introduced; Middle England is health conscious so a proven healthy food product can easily take over the market. people want more English recipes; fat levels are lowered but certain other brands have lower fat levels. PEST Political There are no bans on meat (such as through Mad cow) and the short term political outlook is healthy for the market. Economic The market is conservative but recovering gradually which will permit greater sales in the longer run. People have the buying power to afford sausages with ease. Social The food market is headed for reform which will enable healthier eating and thus healthier lifestyles. Sausages are becoming popular because of their readymade nature, ease of processing and rich taste. Technological Fat levels can easily be lowered from meat products using technology. Herbs and other spices can easily be added to sausage meat before making sausages. Sausages can be manufactured and transported with relative ease due to technology without compromising their quality. Objectives: Charting a Course Mission Configuring and implementing an effective PR campaign in order to expand â€Å"Banger’s† market share to promote company profits and healthy eating. Business Objectives Increasing sales in Middle England by at least 20% within 90 days of the launch of this campaign; Expanding â€Å"Banger’s† market presence by introducing it to 3 new counties in Middle England within the first month; Promoting the use of sausages as a healthy food item to replace other meat items on consumer shopping lists by 10% in 12 months. Prioritising Marketing Objectives Clear and concise marketing objectives must be established to ensure that a clear direction can be ascertained. (Stone, 2001) Moreover, the objectives have been assessed using SMART (Specific, Measured, Attainable, Realistic, Time bound) to validate them. (Doran, 1981) Two different kinds of markets are being targeted. First are markets where â€Å"

Monday, January 27, 2020

The Origins Of Opera

The Origins Of Opera ITALIAN OPERA is both the art of opera in Italy and opera in the Italian language. Opera was born in Italy around the year 1600 and Italian opera has continued to play a dominant role in the history of the form until the present day. Many famous operas in Italian were written by foreign composers, including Handel, Gluck and Mozart. Works by native Italian composers of the 19th and early 20th centuries, such as Rossini, Bellini, Donizetti, Verdi and Puccini, are amongst the most famous operas ever written and today are performed in opera houses across the world. Dafne by Jacopo Peri was the earliest composition considered opera, as understood today.[1] Peris works, however, did not arise out of a creative vacuum in the area of sung drama. An underlying prerequisite for the creation of opera proper was the practice of monody. Monody is the solo singing/setting of a dramatically conceived melody, designed to express the emotional content of the text it carries, which is accompanied by a relatively simple sequence of chords rather than other polyphonic parts. Italian composers began composing in this style late in the 16th century, and it grew in part from the long-standing practise of performing polyphonic madrigals with one singer accompanied by an instrumental rendition of the other parts, as well as the rising popularity of more popular, more homophonic vocal genres such as the frottola and the villanella. In these latter two genres, the increasing tendency was toward a more homophonic texture, with the top part featuring an elaborate, acti ve melody, and the lower ones (usually these were three-part compositions, as opposed to the four-or-more-part madrigal) a less active supporting structure. From this, it was only a small step to fully-fledged monody. All such works tended to set humanist poetry of a type that attempted to imitate Petrarch and his Trecento followers, another element of the periods tendency toward a desire for restoration of principles it associated with a mixed-up notion of antiquity. By the end of the 17th century some critics believed that a new, more elevated form of opera was necessary. Their ideas would give birth to a genre, opera seria (literally serious opera), which would become dominant in Italy and much of the rest of Europe until the late 1700s. The influence of this new attitude can be seen in the works of the composers Carlo Francesco Pollarolo and the enormously prolific Alessandro Scarlatti. During the eighteenth century artistic and cultural life in Italy was heavily influenced by the aesthetic and poetic ideals of the members of the Accademia dellArcadia. The Arcadian poets introduced many changes to serious music drama in Italian, including: the simplification of the plot the removal of comic elements the reduction of the number of arias a predilection for plots drawn from ancient Classical or modern French tragedy, in which the values of loyalty, friendship and virtue were extolled and the absolute power of the sovereign was celebrated By far the most successful librettist of the era was Pietro Metastasio and he maintained his prestige well into the 19th century. He belonged to the Arcadian Academy and was firmly in line with its theories. A libretto by Metastasio was often set by twenty or thirty different composers and audiences came to know the words of his dramas by heart. In the 1600s comic operas were produced only occasionally and no stable tradition was established. Only in the early years of the 18th century was the comic genre of opera buffa born in Naples and it began to spread throughout Italy after 1730. Opera buffa was distinguished from opera seria by numerous characteristics: the importance given to stage action and the consequent need for the music to follow the changes of the drama, emphasising the expressiveness of the words the choice of singers who were also excellent actors able to perform the drama convincingly a reduction in the use of scenery and stage machinery and in the number of orchestral players the use of a small cast of characters (at least in the short form of comic opera known as the intermezzo) and simple plots, a good example being Pergolesis La serva padrona libretti inspired by commedia dellarte, with realistic subjects, colloquial language and slang expressions as far as singing was concerned: the complete rejection of vocal virtuosity; a tendency to an incorrect pronunciation of the words; the frequent presence of rhythmic and melodic tics; the use of onomatopoiea and interjections. In the second half of the 18th century comic opera owed its success to the collaboration between the playwright Carlo Goldoni and the composer Baldassare Galuppi. Thanks to Galuppi, comic opera acquired much more dignity than it had during the days of the intermezzo. Operas were now divided into two or three acts, creating libretti for works of a substantially greater length, which differed significantly from those of the early 18th century in the complexity of their plots and the psychology of their characters. These now included some serious figures instead of exaggerated caricatures and the operas had plots which focussed on the conflict between the social classes as well as including self-referential ideas. Goldoni and Galuppis most famous work together is probably Il filosofo di campagna (1754). The collaboration between Goldoni and another famous composer Niccolà ² Piccinni produced another new genre: opera semiseria. This had two buffo characters, two nobles and two in between characters. The one-act farsa had a significant influence on the development of comic opera. This was a type of musical drama initially considered as a condensed version of a longer comic opera, but over time it became a genre in its own right. It was characterised by: vocal virtuosity; a more refined use of the orchestra; the great importance given to the production; the presence of misunderstandings and surprises in the course of the drama. Glucks reforms Opera seria had its weaknesses and critics; a taste for embellishment on behalf of the superbly trained singers, and the use of spectacle as a replacement for dramatic purity and unity drew attacks. Francesco Algarottis Essay on the Opera (1755) proved to be an inspiration for Christoph Willibald Glucks reforms. He advocated that opera seria had to return to basics and that all the various elements-music (both instrumental and vocal), ballet, and staging-must be subservient to the overriding drama. Several composers of the period, including Niccolà ² Jommelli and Tommaso Traetta, attempted to put these ideals into practice. The first to really succeed and to leave a permanent imprint upon the history of opera, however, was Gluck. Gluck tried to achieve a beautiful simplicity. This is illustrated in the first of his reform operas, Orfeo ed Euridice, where vocal lines lacking in the virtuosity of (say) Handels works are supported by simple harmonies and a notably richer-than-usual orc hestral presence throughout. Glucks reforms have had resonance throughout operatic history. Weber, Mozart and Wagner, in particular, were influenced by his ideals. Mozart, in many ways Glucks successor, combined a superb sense of drama, harmony, melody, and counterpoint to write a series of comedies, notably Cosà ¬ fan tutte, The Marriage of Figaro, and Don Giovanni (in collaboration with Lorenzo Da Ponte) which remain among the most-loved, popular and well-known operas today. But Mozarts contribution to opera seria was more mixed; by his time it was dying away, and in spite of such fine works as Idomeneo and La Clemenza di Tito, he would not succeed in bringing the art form back to life again. [edit] Instrumental music The dominance of opera in Italian music tends to overshadow the important area of instrumental music.[27] Historically, such music includes the vast array of sacred instrumental music, instrumental concertos, and orchestral music in the works of Andrea Gabrieli, Giovanni Gabrieli, Tomaso Albinoni, Arcangelo Corelli, Antonio Vivaldi, Luigi Boccherini, Luigi Cherubini and Domenico Scarlatti. (Even opera composers occasionally worked in other forms-Giuseppe Verdis String Quartet in E minor, for example. Even Donizetti, whose name is identified with the beginnings of Italian lyric opera, wrote 18 string quartets.) In the early 20th century, instrumental music began growing in importance, a process that started around 1904 with Giuseppe Martuccis Second Symphony, a work that Malipiero called the starting point of the renascence of non-operatic Italian music.[28] Several early composers from this era, such as Leone Sinigaglia, used native folk traditions. The early 20th century is also marked by the presence of a group of composers called the generazione dellottanta (generation of 1880), including Franco Alfano, Alfredo Casella, Gian Francesco Malipiero, Ildebrando Pizzetti, and Ottorino Respighi. These composers usually concentrated on writing instrumental works, rather than opera. Members of this generation were the dominant figures in Italian music after Puccinis death in 1924.[8] New organizations arose to promote Italian music, such as the Venice Festival of Contemporary Music and the Maggio Musicale Fiorentino. Guido Gattis founding of the periodical il Piano and then La rassegna musicale also helped to promote a broader view of music than the political and social climate allowed. Most Italians, however, preferred more traditional pieces and established standards, and only a small audience sought new styles of experimental classical music.[

Sunday, January 19, 2020

GM Tries to Sharpen Its Car Images Essay -- BTEC Business Marketing GC

GM Tries to Sharpen Its Car Images Executive Summary General Motors, the world’s largest vehicle manufacturer took the industry leadership from Ford Motors Company in 1931. With its customer oriented objective and significant marketing programs, GM protected its position since then. Starting from 1990, GM became industry’s biggest money loser in the U.S. market by tracking out of the road it always had been and forgetting how it became and protected its leadership for over 60 years. Top management moved slowly by taking important decisions, lost control over the divisions and did not stop the production of the dogs on time. GM also lost touch with its customers and dealerships, so, the well-respected brand name became a dog itself in consumers’ minds. After assigning a new CEO and top management team, GM tried to recover as soon as possible. To mend the broken brand, a new marketing manager, a brand guy himself was needed. Ron Zarella was transferred from Bausch & Lomb to change the image of GM products. Zarella took long and short-term decisions successfully and ended the arguments inside of the company. He changed marketing structure by creating brand manager positions to work with the services such as design team, public relations, customer satisfaction, sales, service and distribution. Five-Phase Vehicle Development Process was created, engineers and marketing groups from different brands combined to work with each other. As results of these innovations, GM was able to design new cars shorter; although still not shorter than its competitors, market its products more successfully and gained consumer confidence back again. Situation Analysis A. Environment Fast technological changes and increasing affordability changed consumer expectations in 90’s. Big, heavy cars had still market share but the cars which are smaller and have low gas mileage were stars for the Generation Y. Power doors, power windows, power steering and air conditioning became standards for all consumers which were found in luxury cars or offered as an extra in 70’s and 80’s. Starting from 1990; especially following the Gulf War, The U.S. economy started recovering after recessing in 80’s. The federal budget deficit was getting smaller, long-term interest rates were lower and U.S. businesses had equal cost of capital compared to their foreign competitors. Oil ... ...ing should work together as one body and help each other as possible as they can and the time for designing products should be shortened. For brand management positions, not only insiders but also outsiders should be installed to get new and fresh ideas. The teams containing brand managers and engineers from different divisions should be made up to share ideas and experience to solve the quality, production and distribution problems of every division. Consumer confidence can be gained back by changing products’ characteristics, smart pricing strategies by concentrating cost administration or cost management, training salespeople and dealerships in consumer friendly way, offering flexible financing solutions with promotions and, teach the consumer the benefits of the product. Summary and Conclusion GM can be successful in its profit-maximization and â€Å"A car for every purpose, a car for every pocketbook† objective by using these solutions. The company will have better operation, production design will be faster, employee participation and motivation will be high, customer oriented approach will be applied and protect its industry leader position against its competitors.

Saturday, January 11, 2020

The single-gender classroom is making a newfound acceptance

The single-gender schoolroom is doing a newfound credence among pedagogues looking to give their pupils the border on high-stakes trials. Bing an early adoptive parent of single-gender schoolrooms Mr. Rich Buford looked at the current research for a manner to implement this into his schoolroom. Bing a advocate of this manner of learning Mr. Buford sees no job with this instructional manner every bit long as there are safeguards taken to guarantee that one sex is given the same advantages as the other. One survey that Mr. Buford looked at came from American Secondary Education in which they point out that looking at other states around the universe could give us an penetration into the result of a single-sex schoolroom. Another writer stops merely short of denouncing any grounds that supports the thought, and claim that it is no different than dividing based on race ( Rycik 2008 ) . However there is some grounds that proper direction and appraisal can hold a immense impact on pupil ac complishment ; particularly for male pupils. Another survey Mr. Buford came across stated that most instructors will prefer one gender over the other based upon outlooks of the gender. They will pass more clip with the male childs on male child topics ( math, scientific discipline ) and with misss on miss topics ( reading and linguistic communication ) ( Abbeduto & A ; Symons pg.3 ) . It was Mr. Buford ‘s experience that worlds like to plume themselves in their achievements and when a instructor sees that a pupil is really strong in a topic it is really satisfying. However when a instructor sees a pupil fighting with a topic it can be hard to travel through those turning strivings with the fighting pupil. Peoples love to win and detest losing, and a pupil that is non acquiring it seems to do the instructor feel like they are unqualified as a instructor so the instructor may unconsciously disregard it. This is shown in one survey where the instructor has a fellow instructor clip them on the sum of clip they spend on misss vs. male childs and the consequences were conclusive 80 % to boys and 20 % to misss, during a male child topic ( math ) and he even knew he was being timed ( Sanders & A ; Nelson pg.11 ) . While Mr. Buford was making his research he wondered if the schoolroom was all right to hold college girls but the direction and appraisal could be done with confer withing from another instructor from the opposite sex. In the 1990 ‘s California tried a similar pattern but it failed ( Protheroe 2009 ) , but this does non hold to be the destiny of today ‘s reformation of the public school system. Mr. Buford believes it is a great thought that could assist a big sum of kids receive the proper instruction they need. It seems that most of the resistance comes from females that remember the educational inequality of the yesteryear. However the same inequalities are found in today ‘s schools it is merely non talked about because it is the male childs who are acquiring the short terminal of the stick. 80 % , yes 80 % of school dropouts are male childs ( Tyre 2005 ) . In this modern twenty-four hours schooling is greatly geared towards misss and their acquisition manners, a s immature work forces are shown the door to go forth school. This is non the mistake of the misss it is merely that the bulk of schools are taught by adult females in 1986 it was at 69 % female instructors, in 2005 it was 82 % and still turning ( Feistritzer, & A ; Haar, 2005 ) . A immature male child does learn otherwise than a miss, that is a given, but with over 70 % of LD pupils being male it is no admiration they have a difficult clip larning the manner a female would. Teachers teach the manner they learn ( Tyre 2005 ) , so if the instructor is female it should be a given that she would be best suited to learn females. This is non to state that females can non learn males, and the contrast of sentiment is greatly needed in all topics. However it would be really hard to larn Chinese from person who merely speaks Chinese. It does non do the instructor a bad instructor or the pupil a bad pupil, nevertheless pupils would be best suited if a instructor who besides spoke English was traveling to learn them Chinese. This linguistic communication barrier could be fixed by holding a male instructor in the schoolroom learning the male childs and a female instructor learning the misss. But with budgets being patched together it is non executable to propose that every schoolroom have two instructors. Mr. Buford wanted to cognize more if this could even work and if so how could it be done in the confines of the school system regulations where he was learning. This looked like an chance to acquire to cognize other instructors better. He wanted to acquire a point of position from a fellow instructor who happened to be female. He asked Mrs. Nash the 9th class Psychology instructor to assist him on something, she said yes. They met during his be aftering hr and went over her appraisal and he asked if she would do any alterations to it. That following hebdomad Mrs. Nash came back to Mr. Buford with the same appraisal but asked different inquiries. Mr. Buford passed his appraisal out to the male childs and Mrs. Nash ‘s appraisal out to the misss. None of the pupils knew that there were different trial, and when he graded them he was really pleased with the consequences. The misss did better than of all time before in his History category normally good known as a female strong topi c. With the transition of Title IX in 1972 adult females have seen immense additions in educational accomplishment ; while work forces have seen their additions non merely autumn, but they have been significantly lower than that of adult females. ( Spencer, Porche, Tolman 2003 ) .The inquiry that keeps coming up in hiss research is why? Why are immature work forces self destructing in this new and â€Å" equal † educational age, while adult females are deriving by springs and bounds? This goes back farther than this research has clip to allow, but it starts in the simple school and carries itself on to higher instruction. The foundation of a great pupil starts at place, but besides those first few old ages of schooling have such a great impact on pupils that it forms a permanent feeling for the remainder of the pupil ‘s lives. In simple school the opportunities of holding a male instructor are about 15 % if you ‘re lucky ( Robinson, Gillibrand 2004 ) . This poses no m enace to females but for immature work forces it can be a really hard procedure thought, and moving like a miss. There are clear and distinguishable differences between male and female. Not good or bad, merely different. If you are told 85 per centum of the clip that the manner you were moving was inappropriate so you would likely believe that there was something incorrect with you for holding these thoughts as being desirable. You are told to be quit when you want to speak. You are told to sit when you want to stand. You are told to analyze by yourself when you want to cognize what your friend thinks about job # 3. This is what most immature work forces go through every twenty-four hours in the public school system that was built by females and for females. The male childs do non suit in and they know it ( Frawley 2005 ) . Their manner of being is non wanted in the school and they know it. They are loud, full of energy, and inquiry everything ; it is most instructors ‘ worst incubus. The bulk of instructors are female and so the educational civilization is rather different than from that of a school that would hold been founded by males ( Kirschenbaum 2007 ) . Look at the differences between the public school system and that of a military academy and that is the difference between what a male centered school would look like and the modern school system that promotes muliebrity and devalues maleness. Since the transition of No Child Left Behind ( NCLB ) the United States public school system has been the mark of reform from all sides of the political aisle. The American populace has been told that our school system is in shambles, and that America is losing its prestigiousness around the universe as an educational human dynamo. What NCLB does will non assist the public school system, but instead it will damage it beyond fix, it punishes schools with low trial tonss by taking off funding to that school ( Schroeder 2001 ) . The logic to this act is foolish at the least. To state to the populace that if your school is proving ill we will cut support to your school and give it to a school that is executing good and this will go forth no kid behind. Most grownups can state you that male childs and misss are different, and the differences do n't halt when you leave school. Men and adult females think, act, hear, see, and smell otherwise ( Tyre 2005 ) . The standard schoolroom is really girl friendly which is non a bad thing if you ‘re a miss. However the primary ground for this survey and its significance of it is the immense disparity between male childs and misss when it comes to education, more specific is primary instruction ( Wills 2007 ) . When you foremost acquire introduced to education you have small else to compare it to and the first few old ages have an impact that can find whether you will be a success or a failure ( Campbell 1997 ) . The instruction system wagess subject, conformance, and attentiveness qualities that most parents and instructor know are much more familiar with misss than male childs. Boys violin, drama, and battle. ( Poe 2004 ) . This impression that male child ‘s behaviour is incorrect or looked down upon as where the miss ‘s traits are what are thought to be wanted by the instructor in the schoolroom creates an ambiance of ill will and bitterness. In general most instructors would wish a pupil that raises their custodies, work softly, and choruss from break you would be speaking about the traits of a female ( Flannery 2006 ) . This is non to state that male childs are incapable of run intoing these outlooks for a instructor, but how it is perceived by the instructor will wholly depend upon their sex ( Myhill and Jones 2006 ) . Research As Mr. Buford looked through the different articles in being in the library at UCM he noticed some reoccurring subjects that are seemed to be the footing for his statement that the construction of the modern school puts maleness on test while doing feminist traits deemed desirable and conventional. He looked at the unintended effect of the feminist motion the school system and its gender prejudice towards female personality traits. Then there is NCLB which because of the landmark statute law there is such a new involvement in individual gender schoolrooms as a manner of progressing all trial tonss for a school territory. If boys think and procedure otherwise than misss, how can at that place be a fit criterion in schools that are at odds with the manner boys do it? Mr. Buford besides looked at the biological differences and the new engineering and its impact on the altering perceptual experience that there is more of a familial make-up of societal and larning traits of male and females than what was before perceived as being an engineered trait. So why now? After all these old ages of doing schools gender impersonal and endeavoring for equality among pupils why are we looking at turning back the clock and traveling to a single-gender schoolroom? It is because of the failure of male childs in the modern schoolroom. With merely 70 % of male childs graduating high school and merely 40 % traveling on to college there is a immense job that if non corrected early could be black for our state ( Poe 2004 ) . Sing that this has been an issue for many old ages it is in our history that gender equality was non ever that equal, so females have a right to be leery of a alteration that could hold an impact on them. Mr. Buford asks if the recoil of feminism to do a jeer of our immature work forces so that they are non equipped for the hereafter? The best solution to all jobs is to happen the win-win scenario that all pupils are able to accomplish to their possible. From the 1940 ‘s until the 1970 ‘s the feminisation of the public school system has put males at a disproportional disadvantage ( De Haan 2010 ) . With legion empirical surveies that have looked at the impact on gender in the schoolroom it was no easy undertaking to sift through the rubbish to happen something worthwhile. With the transition of NCLB in 2001 schools started looking at ways to better trial tonss, and one thought that took root was the individual gender schoolroom ( Gillis 2005 ) . There have been many individual gender schoolroom pilot plans since 2001 ‘s transition of NCLB. Most seem to come from countries so despairing for better trial tonss that they try anything to assist their school. In Mississippi the pilot plan had small significance in alterations to prove tonss when compared to their opposite numbers that were in coed schoolrooms. However there was a immense difference in the sum of subject referrals given to boys in the individual gender schoolroom ( Gillis 2005 ) . It is known by most male instructors that immature male childs will move a spot otherwise when in the presences of immature ladies. As we ( male instructors ) were one time immature male childs and can certify to this type of behavior alteration in forepart of females. Another pilot plan in Florida showed that male childs in coed schoolrooms tested for province written exams merely 37 % passed, but the male childs who were in individual gender schoolrooms had a humongous 86 % base on balls the same test ( Flannery 2006 ) . Since there was ne'er a right to vote motion for males, nor a civil rights motion for white males the bulk of educational reform has looked at the impact on females and minorities in the last 50 old ages ( Warrington and Younger 2000 ) . This has made happening research a one sided undertaking that is hard to divide from historical generalisations that there is no demand to look at the impact on males because they have historically done good in standardised trials. However when you look at the graduation rates and college entryway statistics you see a different image and it looks black for immature work forces ( Martino, Mills, and Lingard 2005 ) . These differences are merely acquiring worse as the old ages base on balls on, is it any surprise that boys have been holding a hard clip in school when it is taught in a feministic manner. Bing that primary schools are typically taught by female pedagogues the ideals that are identified as maleness are normally deemed unwanted ( Martino, Meyenn 2002 ) . When immature work forces are made to experience as they, or their thoughts about what is good or merely does non suit with the modern school civilization ; how can you anticipate much else? Work forces are make bolding and brave and in the universe of male childs these are traits that are more than a stage of who we are it is a badge of award to be brave. In the eyes of females this is merely butch bunk that needs to be eradicated like a malignant neoplastic disease that is unwanted. As boys mature and get down to experience like a existent foreigner in their school they go one of two ways. Either they conform to the school, or they venture off and ne'er to return. There is small that needs to be said as these immature work forces know that they are non wanted in school, this is non an alibi for the high dropout rate but instead a existent account of the disaffection that immature work forces feel when they enter school ( Tyre 2005 ) . Biological Differences of Males and Females So are at that place biological differences between the manner males and females learn, or are these differences institutionalized into immature people at a clip when they are most acceptable. The feminist motion had a much larger moving ridge than what was first seen. The changeless debasement of the male function theoretical account as an egomaniac that needs to be fixed is bombarded to all of us through the T.V. ( Rycik 2008 ) . Young male childs are different than misss, but is at that place something else at drama when you have about 75 % of all kids that are labeled as acquisition disabled are male childs ( Poe 2004 ) . This would likely non be a important statistic, but most of those that are labeled end up in particular instruction categories. From this initial label there is a slippery incline that pupils go down and normally ends with long-run harm. The overexploitation of psychiatric drugs on immature work forces is making living deads out of these male childs and has done small to assist work out the job of bad behaviour ( Rycik 2008 ) . The job is non the immature work forces, but the impression that there is something incorrect with them because they do n't sit still, work softly, or behave likeaˆÂ ¦well like misss ( Poe 2004 ) . There is more to being a cat than most females might cognize ; work forces ( and male childs ) have a learned behaviour to maintain emotions to themselves. This is at odds with females as they are prone to opening up about their feelings ( Flannery 2006 ) . There could be a batch of jobs in the pupils ‘ life and it gets exacerbated by a instructor or parents who want this child fixed. They have good purposes but their proactive solution really makes affairs worse. As a instructor Mr. Buford gained an apprehension that most jobs will work themselves out this is nature at its finest. When we mess around with Mother Nature we get pupils that are stoned out of their head, because they were told that they have a job and it is non their mistake they merely need drugs ( Sadker 1999 ) . The job that was being investigated was whether male child and misss would larn better in a individual gender schoolroom environment vs. the now standard college girl schoolroom, or something of a loanblend that Mr. Buford is suggesting for his schoolroom. The writer looks at a six or so different research from assorted organisations that have findings that are in support of single-sex schoolrooms and opposed to the thought. The topics from one survey were 5,000 eighth-grade pupils from New Zealand ; another was two high-schools in Australia one all misss one all male childs ( Haag 2000 ) . In the New Zealand survey they used a longitudinal survey that had controlled for single features of socioeconomic position, and the type of school the pupils went to. The Australian research was a 10 twelvemonth survey in which the pupils passage from single-sex schoolrooms to coeducational schoolrooms ( Haag 2000 ) . The New Zealand survey after using the controls back into history found there was no difference in accomplishment from a individual gender schoolroom or a coeducational schoolroom. When controls were in topographic point they found a large addition in achievement peculiarly in misss. The Australian survey says that the pupil ‘s self-identity at first declined but after 5 old ages went back to normal degrees ( Haag 2000 ) . The decisions to these two surveies were that co-educational schools are merely every bit effectual as individual gender schools. The article goes on and points to other research that is more positive in its findings on individual gender schools, but it is summed up in the sum-up when she says â€Å" Finally, the research, while inconsistent in its appraisals of whether single-sex instruction is â€Å" better † than coeducation for misss, does uncover countries of consensus on specific indexs, which may function as get downing points for farther research into how single-sex schools affect educational results. â€Å" ( Haag pg 2 ) . Very small figures are shown as in statistical informations that they present in the article in which they give an overview of the research that was already done. They do little in looking at the impact on male childs which would be a failing in the research. One cardinal strength is the survey in Australia in which they follow a group of male chi lds and misss for 10 old ages and expression at their results from the passage between these two different options for how we teach our pupils. Looking at all of the research on this topic you get a sense that this has been tried before and looking at landmark surveies gives us insight into the possible effects that a individual gender schoolroom would hold on pupils. This topic is non a new thought it has been practiced for centuries and known that dividing pupils on the lines of gender was seen as a existent game modifier ( Parker, Rennie 2002 ) . Looking at the different ways scientific discipline is learned by male childs and girls the survey in Australia has found its manner across the pool and given the United States a difficult expression at why they are so different. The survey done by Parker and Rennie looked at pupils between the old ages of 8 and 12 across 10 different schools. They spent two old ages roll uping informations and looking at peculiarly the difference between male childs and girls trial tonss in math and scientific discipline. They stop short of stating that there was a significant difference in the classs but the importance of the survey was that it showed a direct correlativity in the assurance that the pupils had in the topics when the antonym ‘s sex was non in the schoolroom ( Parker, Rennie 2002 ) . Decision This research gives us insight into the ideas and thoughts of how best to turn to the educational spread that exists between male childs and misss. Feminism brought manner to major reforms in how schools would be taught ; no longer would adult females hold to take a back place to work forces and their aspirations. The overexploitation of feministic ideals in the public school system has made instruction favour the behavior traits of females while holding everything that is masculine as unwanted. Research by many bookmans inquiries why male childs are falling behind particularly with consideration to college attainment. There have been encephalon scans done on male childs and misss and scientifically turn out that boys think, act, listen, and see otherwise than misss. Single gender schoolrooms are nil new in respects to instruction, but the oncoming of feminism brought with it the impression that male childs and misss are the same. Newly discovered functional magnetic resonance imagings make it possible to state that biologically they are really different, and perceive life in a different manner. Male childs have ever been seen as the Rebels, the criminal that thread that all right line between condemnable and vigilance man. So the self-image that immature work forces have about themselves is traveling to be really different from that of what a female thinks. For case most immature work forces feel that it is their responsibility to support their female parent from any and all menaces. That is why immature males will contend one another for naming each other ‘s ma a bad name. This is likely unlogical to most females and drives decision makers and instructors alike up a wall, nevertheless if you were to inquire most immature males in privaten ess they would understand that those are evidences for a battle. Male childs are taught that contending is a really barbaric signifier of job resolution, yet to those same male childs it is deemed worthy and shows a natural line of leading. The masculine nature of male childs is self apparent from early on ; they think and act in a manner that can merely be understood by other males. So so I ask why are most marks of maleness removed from school and deemed unwanted. Whether right or incorrect is non the inquiry. There is nil incorrect with being male and our traits should be accepted or even channeled into something that can still hold the immature adult male experiencing likeaˆÂ ¦well a MAN. Possibly they do n't believe like a female, or move feministic and that should non be evidences for a diagnosing for ADD or to be put on medicine. We are all alone, larning and behaviour is no different in that each kid has a set of conflicts that they must get the better of and it is the occupation of the instructor to assist them mount their mountain. We can non logically cognize what tools they will necessitate to mount that mountain unless we take stock list of what they have and what they need. This requires a considerable sum of clip that honestly most instructors do non hold. A male instructor has a better apprehension of male pupils demands than that of a female instructor, merely because he one time was a immature male child and thinks and Acts of the Apostless likewise. This is non a sweep on female instructors at all it is more demoing that the deficiency of maleness in the school system is the biggest job that is confronting male childs and their educational ends.